Grow Your Tourism Business with On-Demand Training

Learn proven digital strategies that attract travellers, boost bookings, and drive sustainable growth

On-demand digital courses

Unlock the skills, strategies, and confidence you need to grow your tourism business in today’s digital landscape.

Industry-Specific Resources

Each video, guide, and template is tailored to the tourism industry, ensuring every lesson is relevant and immediately applicable to your business.

Flexible Learning

Whether you prefer learning from conversations between industry experts, engaging in hands-on workshops, or diving deep into comprehensive courses, our platform offers the flexibility to learn at your own pace and in a way that suits you.

Actionable Insights

Gain practical knowledge and actionable strategies that you can implement right away to see real results.

Learn not just the ‘what’ but the ‘how’ of digital marketing for tourism.

Elevate your tourism brand with expert-led guidance

As tourism marketers ourselves, we designed the eLearningU platform specifically for industry professionals who want to master digital marketing skills and drive business growth.

Whether you're new to the tourism industry or looking to sharpen your skills, we offer a range of learning experiences that meet you where you are today, and help you reach your goals tomorrow.

Learn from industry veterans, savvy marketers, and platform experts

What is eLearningU?

Our online learning platform provides free and premium resources developed specifically for digital marketers in the tourism & hospitality industry.

Members enjoy a range of resources — including on-demand certification courses, video tutorials, and downloadable guides — to help individuals and organizations improve their digital marketing skills.

eLearningU empowers tourism leaders by making learning accessible to everyone, and supporting both major cities and rural communities in enhancing the guest experience.

Learning Resources

higher course completion rates
Compared to industry standards

Learners

Certificate Courses

Crafted to give you a solid foundation in digital marketing, specifically tailored for the unique needs of tourism businesses and destinations.

Learn the core principles of digital marketing — including SEO, social media, content marketing, analytics, and more — through courses designed by experts who understand the intricacies of the tourism sector.

Gain a recognized certification that not only enhances your skills, but also boosts your credibility and value in the industry.
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Practical Workshops

More than just lessons — these are action-oriented experiences that guide you step-by-step through practical digital marketing processes.

From creating compelling email campaigns and Instagram ads to developing engaging content briefs, our workshops empower you to build and execute marketing strategies that resonate with your audience and move the needle for your business.

Each workshop is designed to help you achieve tangible results, fast.
Free Forever

Tourism Talks

Gain exclusive access to candid conversations with top marketing leaders in the tourism industry.

These discussions provide deep insights, strategies, and real-world experiences to help you understand what works in tourism marketing today.

Learn directly from those who have successfully navigated the complexities of digital marketing, and apply their learnings to your own business.
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Never miss the news

This Week in Digital

Learn what's new in social media, digital marketing, and technology that directly impacts the tourism industry.

Stay informed and inspired every week, in 10 minutes or less.
Thank you!

Why choose us?

Our team has 20+ years of tourism marketing experience and we've helped organizations as large as provincial Destination Marketing Organizations, and as niche as backcountry horseback tour operators.

We know what works for brands of all shapes and sizes, and we've distilled that into relevant tutorials, case studies, and practical advice that you can use immediately.

Video-first Guidance

Our engaging resources are designed for use on any device, whenever you have a few minutes to spare.

Expanded resources and templates

Dive deeper into subjects that are most relevant to your goals, and use templates & guidebooks that to streamline your digital marketing processes.

Quizzes & Exercises

Reinforce your knowledge, develop your own marketing plans, and earn certifications as you learn.
Most Popular Resources

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See what our clients have to say!

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Step up your game with this training!

They are incredible to work with from both a communication and a creative standpoint.

Sara Willson

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Concise and practical content!

I would recommend this training to others. It is a valuable opportunity to grow as an employer and improve our workplace culture.

Andrew Jackson

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Simple to understand!

I learned a lot and now feel ready to implement these techniques into my organization. I would recommend it to other organizations. 

John Larson

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Very Professional!

It was an excellent training program, and I am very pleased. The instructors were very knowledgeable, and the content was relevant to our industry.

Jena Karlis