Digital marketing training for tourism professionals

Optimize your digital strategy and confidently grow your business, career, and destination.

On-demand courses, workshops, and resources that will empower you to develop your business and further your tourism marketing career

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Your path to tourism marketing mastery

Industry-tailored Certification Courses

Crafted to give you a solid foundation in digital marketing, specifically tailored for the unique needs of tourism businesses and destinations.

Learn the core principles of digital marketing — SEO, social media, content marketing, analytics, and more — through courses designed by experts who understand the intricacies of the tourism sector.

Gain a recognized certification that not only enhances your skills but also boosts your credibility and value in the industry.

Practical Workshops

More than just lessons — these are action-oriented experiences that guide you step-by-step through practical digital marketing processes.

From creating compelling email campaigns and Instagram ads to developing engaging content briefs, our workshops empower you to build and execute marketing strategies that resonate with your audience and move the needle for your business.

Each workshop is designed to help you achieve tangible results, fast.

Conversations with Industry Leaders

Gain exclusive access to candid conversations with top marketing leaders in the tourism industry.

These discussions provide deep insights, strategies, and real-world experiences to help you understand what works in tourism marketing today.

Learn directly from those who have successfully navigated the complexities of digital marketing, and apply their learnings to your own business.

Elevate your business with expert-led guidance

As tourism marketers ourselves, we designed the eLearningU platform specifically for industry professionals who want to master digital marketing skills and drive business growth.

Whether you're new to the tourism industry or looking to sharpen your skills, we offer a range of learning experiences that meet you where you are today.

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150+

Video Resources

5,000+

Learners

300%

Higher than industry-standard training completion rates

On-Demand Learning

Tourism Digital Marketing Essentials Course

Watch short, advice-packed videos and get tools and templates that you can use to apply the lessons to your organization the very same day. Built to work with you when and where you want to learn.

Earn your eLearningU Tourism Digital Marketing Certificate, plus EIG Business School Certificate in 6 weeks.

Lesson Library

Search our extensive Library of video Lessons to answer the questions you have and develop the skills you need as you navigate your way to building a better digital traveller experience.

Lessons feature tutorials, discussions with industry experts, content creators, and some of the best tourism marketers in the world.

This Week in Digital

This Week in Digital is a breakdown of the most important news stories, updates, and changes across the world of tourism marketing, delivered in 10 minutes or less.

Know what’s happening, why it matters, and how you can apply the latest industry changes to your work.

All New Certification Courses

Tourism Digital Marketing Essentials Course

Build the skills that your tourism businesses needs to take control of your digital guest experience.

This course uses real-world examples and gives specific advice about what travellers are looking for, and how brands can take advantage of digital opportunities, whether you have a full marketing department, or you're a solopreneur with an already full calendar.
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Sustainable Tourism Course

Learn from experts from around the world who go beyond the need for sustainable practices to define the business opportunity and the ways that we can all take steps to develop, attract, and grow sustainable travel for our own businesses and destinations.
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Become an industry leader

Unlock the skills, strategies, and confidence you need to grow your tourism business in today’s digital landscape.

 Industry-Specific Expertise

Each resource is tailored to the tourism industry, ensuring every lesson is relevant and immediately applicable to your business.

 Flexible Learning

Whether you prefer learning from conversations between industry experts, engaging in hands-on workshops, or diving deep into comprehensive courses, our platform offers the flexibility to learn at your own pace and in a way that suits you.

 Actionable Insights

We focus on practical knowledge and actionable strategies that you can implement right away to see real results. Learn not just the ‘what’ but the ‘how’ of digital marketing for tourism.

Enterprise Partnerships

Multi-Learner Programs

Equip all of your members with the skills and resources necessary to develop successful digital marketing strategies that increase traffic to their businesses and the region.
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