Master Digital Marketing and Ignite Growth in Your Tourism Business

Learn the digital strategies top tourism & hospitality brands use to stand out, get found, and grow fast.

On-Demand Digital Courses

Unlock the skills, strategies, and confidence you need to grow your tourism business in today’s complex digital landscape.

Actionable Insights

Gain practical knowledge and actionable strategies that you can implement right away to see real results for your tourism/hospitality business.

Learn what works, why it works, and how to execute it effectively.

Industry-Specific Resources

Each video, guide, and template is tailored to the tourism industry, ensuring every lesson is relevant and immediately applicable to your business.

Flexible Learning

Whether you prefer learning from conversations between industry experts, engaging in hands-on workshops, or diving deep into comprehensive courses, our platform offers the flexibility to learn at your own pace and in a way that suits your learning style.

What is eLearningU?

Our online learning platform provides free and premium resources developed specifically for digital marketers in the tourism & hospitality industry.

Members enjoy a range of resources — including on-demand certification courses, video tutorials, and downloadable guides & templates — to help individuals and organizations improve their digital marketing skills.

eLearningU empowers tourism leaders by making learning accessible to everyone, and supporting both major cities and rural communities in enhancing the guest experience and elevating destinations across the globe.

Learning Resources

higher course completion rates
Compared to industry standards

Learners
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Certificate Courses

Crafted to give you a solid foundation in digital marketing, specifically tailored for the unique needs of tourism businesses and destinations.

Learn the core principles of digital marketing — including SEO, social media, content marketing, analytics, and more — through comprehensive courses designed by experts who understand the intricacies of the tourism sector.

Gain a recognized certification that not only enhances your skills, but also boosts your credibility and value in the industry.
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Practical Workshops

More than just instructional lessons — these are action-oriented experiences that guide you step-by-step through practical digital marketing processes.

From creating compelling email campaigns and Instagram ads to developing engaging content briefs, our workshops empower you to build and execute marketing strategies that resonate with your audience and move the needle for your business.

Each Workshop is designed to help you achieve tangible results, fast.
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Free Forever

Tourism Talks

Gain exclusive access to candid conversations with top marketing leaders in the tourism industry.

These discussions provide deep insights, strategies, and real-world experiences to help you understand what works in tourism marketing today.

Learn directly from those who have successfully navigated the complexities of digital marketing, and apply their learnings to your own business.
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Never miss the news

This Week in Digital

Learn what's new in social media, digital marketing, and technology that directly impacts the tourism industry.

Stay informed and inspired every week, in 10 minutes or less.
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Elevate your tourism brand with expert-led guidance

As tourism marketers ourselves, we designed the eLearningU platform specifically for industry professionals who want to master digital marketing skills and drive business growth.

Whether you're new to the tourism industry or looking to sharpen your skills, you'll gain access to a range of learning experiences that meet you where you are today, and help you reach your goals tomorrow.

Learn from industry veterans, savvy marketers, and platform experts

Most Popular Resources

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Why Choose Us?

Our team has 20+ years of tourism marketing experience and we've helped organizations as large as provincial Destination Marketing Organizations, and as niche as backcountry horseback tour operators.

We know what works for brands of all shapes and sizes, and we've distilled that into relevant tutorials, case studies, and practical advice that you can use immediately.

Video-first Guidance

Our engaging resources are designed for use on any device, whenever you have a few minutes to spare.

Expanded resources and templates

Dive deeper into subjects that are most relevant to your goals, and use templates & guidebooks that streamline your digital marketing processes.

Quizzes & Exercises

Reinforce your knowledge, develop your own marketing plans, and earn certifications as you learn.
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For certain eLearningU has helped me to gain a clearer understanding of digital marketing and the practical applications that are so beneficial for any new entrant or existing operator to the tourism industry.
— Bear Mustus, Whitecourt Isga Tourism Association

This has been a fantastic resource and really helped to identify our marketing challenges and implement strategies to correct them.
I highly recommend these courses to any new or seasoned business owners looking to educate themselves and improve their operations.
— Alex Chafe, Wild Gros Morne

The course is an excellent resource for anyone aiming to improve their understanding and sharpen their marketing skills in an ever-evolving digital landscape. Most importantly, it goes beyond theory providing a hands-on approach helping learners develop their own digital marketing strategy.
By the end of the course, I had a clear roadmap to confidently plan, prioritize, and execute my own strategies with success. Highly recommend!

— Rebecca Henn, Brand Strategist, Rhenn & Co.

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